You’re thinking
“Every quote starts from a blank spreadsheet, over an evening I don't have.”
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Events & Exhibitions · Prudence
Meet Prudence, your commercial spine from pitch to pay. She prices every show right, then makes sure the margin you quoted is the margin you keep. You sign off, Pru handles the rest.
The Problem
You can't see the true margin when you quote the show. You can't see the true costs once you've billed the client. Money slips at both ends. Here's where it goes.
Pricing the show
You’re thinking
“Every quote starts from a blank spreadsheet, over an evening I don't have.”
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You want this
Your rate card builds the quote, pre-filled and margin-checked, in minutes.
One click from rate card to draft. You review, tweak and send. No more evenings rebuilding the same numbers.
You’re thinking
“Quote the same kind of stand twice and the numbers come out different.”
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You want this
One rate card, so every show is priced the same way.
Rates, margins and mark-ups live in one place. Update once, every future quote uses the new figures. Consistent pricing across the team.
Recovering the costs
You’re thinking
“Stand-build and freight invoices land weeks after the show, after I've already billed the client.”
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You want this
The client invoice waits until every expected cost is in.
Before you bill, Pru flags suppliers who normally invoice on this show but haven't yet. No more chasing costs after the fact.
You’re thinking
“I only find out if a show made money long after it's packed down.”
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You want this
You see every cost on every show, before you bill.
Not in March's accounts. Pru shows you what each show has cost while you can still do something about it.
Priced right at the start. Recovered in full at the end.
How Prudence works
From the first estimate to the final recharge, and the forecast that sharpens your next quote.
Win the work · Estimate Builder
Your rate card, turned into fast, accurate, margin-safe estimates, quoted in any currency, informed by what similar shows actually cost you.
| Line item | Qty | Amount |
|---|---|---|
| Custom stand build | 1 | £0 |
| AV & screens | 3 | £0 |
| Furniture hire | 20 | £0 |
| Graphics & print | 6 | £0 |
| Logistics & install | 1 | £0 |
Prudence · Cost Recovery
Recovered this month £8,920
Caught
Stand build invoice
Q3 Birmingham
Caught
AV & lighting
BVA Brighton
Recharged
Freight & logistics
Manchester show
Drafted
Hartwell Productions
Invoice drafted
Waiting
Final supplier invoices
Q4 Olympia
Protect the margin · Cost Recovery
Every supplier cost caught, tagged to the right show and recharged before the invoice goes out, reconciled against the budget Estimate Builder set.
Estimate Builder sets the budget. Cost Recovery makes sure you hit it. That's the full spine, that's Prudence.
Your Profit Leak Score
Four sliders, two answers: the costs slipping through today and the hours Pru picks up. Drag them to match your business.
Costs you're currently absorbing
£4,000/ month
≈ £48,000 / year
Legwork Pru picks up
22hrs / month
≈ 260 hrs / year (≈ £4,420)
Pru does the legwork — you keep the sign-off. Cost estimate based on a £35k salary.
Illustrative, from your own numbers — your Discovery call confirms the real figure.
On most shows, the costs Pru catches in a single reconciliation are worth more than a month's fee, before you count the pitch-stage time saved.
Pricing
Win the work
Price every show right.
£495/mo
£95 setup · cancel anytime
Book a Discovery callProtect the margin
Keep what you quoted.
£795/mo
£995 setup · cancel anytime
Book a Discovery callBoth modules, the complete pitch-to-pay loop.
£1,195/mo
£995 setup · cancel anytime
Book a Discovery callBook a call
We look at where costs are leaking out of your shows and what Prudence would recover for you. You leave with a written report either way.